Mass Communication - 5882 Words

MASS COMUNICATION Field of study In the United States, many university journalism departments evolved into schools or colleges of mass communication or journalism and mass communication, as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in mass communication or mass communication research. The latter is often the title given to doctoral studies in such schools, whether the focus of the students research is journalism practice, history, law or media effects. Departmental structures within such colleges may separate research and instruction in professional or technical aspects of . Mass communication†¦show more content†¦The word communication is really equated with transmission, as viewed by the sender, rather than in the fuller meaning, which includes the notions of response, sharing and interaction. Messages are produced by one set of individuals and transmitted to others who are ty pically situated in settings that are spatially and temporally remote from the original context of production. Therefore, the term communication in this context masks the social and industrial nature of the media, promoting a tendency to think of them as interpersonal communication. Furthermore, it is known that recipients today do have some capacity to intervene in and contribute to the course and content of the communicative process. They are being both active and creative towards the messages that they are conveyed of. With the complement of the cyberspace supported by the Internet, not only that recipients are participants in a structured process of symbolic transmission, constraints such as time and space are reordered and eliminated. Mass communication can be seen as institutionalized production and generalized diffusion of symbolic goods via the fixation and transmission of information or symbolic content. It is known that the systems of information codification has shifted from analog to digital. This has indeed advanced the communication between individuals. With the existence of Infrared, Bluetooth and Wi-Fi, cell phones are no longer solely a tool forShow MoreRelatedThe Mass Of Mass Communication Essay1777 Words   |  8 PagesModern life has become accustomed to the use and influence of mass communication. The telegraph, gramophone, radio transmission, and moving images such as television are some of the earliest forms of mass communication that became entangled with various capitalist government regulations and an interpersonal mass audience. In the 1980’s a second media revolution began to emerge with the technological advancements of â€Å"digital convergence† which is the ability to acce ss a range of multimedia contentRead MoreMass Media Communication1719 Words   |  7 PagesDefinition Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the â€Å"mainstream media,† referencing the fact that it tends to stick to prominent stories whichRead MoreThe Media And Mass Communication Essay1713 Words   |  7 PagesIntroduction The term media is often represented within popular culture in varying degrees. To a great extent, there seems to be a tendency to interchange media and mass communication. In this regard, it is imperative and perhaps prudent to define media holistically before proceeding further. For purposes of coherence, the definition of media will be categorized into two spheres; traditional media and new media. According to the Electronic Frontier Foundation (2009), traditional media can be definedRead MoreMedia Convergence : From Mass For Networked Communication1508 Words   |  7 Pagesconvergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (CardosoRead MoreA Discussion On Mass Communication2115 Words   |  9 PagesMass communication is a very broad topic because so many things fall under it. Mass communication can be defined as the process of using a mass medium to send messages to large audiences for the purposes of entertaining, informing, or persuading. There are three other types of communications which include intrapersonal, interpersonal, and group. Intrapersonal communication can be described as having a conversation with oneself. Interpersonal communication is havi ng a conversation with one other personRead MoreCover Letter For Media And Mass Communication1208 Words   |  5 Pages I, Md.Riaj Uddin Raihan, hailed from a family that consists of my parents and two siblings. I have completed my under graduation program in Media and mass communication, major in advertising from American International University Bangladesh (AIUB) with a CGPA of 3.44 out of 4 in February 2016 .I have passed my S.S.C and H.S.C examination with GPA of 4.63 and 5.00 (out of 5) both from business studies in theRead MoreMass Communication Theory2086 Words   |  9 PagesIntroduction Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause ofRead MoreThe New Media And Mass Communication1502 Words   |  7 PagesNew New Media New New Media is mass communication that contains information that is available through the internet. The information is digitally created, retrieved and shared mainly through social media, digital devices and other social networks. New New Media include online newspapers, which is a digital form of text, video games, blogs and audio. An example of New New Media would be Instagram. This form of mass communication is very popular and is used every day. This is New New Media because peopleRead MoreThe Impact Of Media On Mass Communication Essay1806 Words   |  8 PagesMedia Communications Question 3a. Mass commuincation is the exchanging of information or messages on a large scale to a wide range of people, from individuals to organizational bodies simultaneously. The way in which mass communication is effectively accomplished is a very complex study. These days there are various methods and outlets used to circulate mass media. Particularly the last couple of decades, the Internet has predominantly played a massive role in mass communication, this used in conjunctionRead MoreThe Uses And Gratifications Research Of Mass Communication Essay1733 Words   |  7 PagesThere are several debates on whether the uses and gratifications research of Mass Communication is still relevant in the modern world as well as considering the possibility that the Era of Mass Communication has ended completely. According to Thomas E. Ruggiero, the uses and gratifications are evolving to approach towards the new mass communication form, from the early years of newspaper, radio and television, and now t he Internet (Ruggiero, 2000). These technologies are used to reach large audiences